Asali


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Aviation by its very nature allows us to travel, Asali therefore are by default the perfect fit for my collection. They create luxury, aeronautically themed, leather travel goods for those who love to travel in style…

Like so many of my other associated brands, they’re an exciting new destination for online shoppers. They’ve already made a great name for themselves, with huge fans like Philip Schofield, Carol Vorderman, Former Typhoon display pilot Jim Peterson, and now of course… me too!

Brain child of Mindy Arora, Asali (meaning ‘Genuine’ in Hindi) opened for trading in May 2017, having spent 18 months developing their products, and building the company. Based in the heart of Bomber county they have a natural passion for flight, and the areas rich heritage which runs through everything they do.

The whole company is family run, from design and construction at the family owned factory, through to personalisation and delivery. Mindy is very much at the helm of Asali, and is passionate about delivering a really efficient ordering process.

From my earlier reviews you’ll also know how important it is for my partners to have an obsessive love for their products and what they do. Mindy is no exception and its why I’m so excited to have their full range in my collection. I just know you guys are going to love their travel companions as much as I do.

The quality of the materials is of the highest standard. The tan weekenders are cut from the finest Italian Leather giving them that really sumptuous glow. Many of the military products In the range hold an official license from the Ministry Of Defence, not something that’s given to anyone.

When Mindy set out creating Asali, her principle goal was to offer something to the public that wasn’t anything like the typically poor quality products we see so much of. The Italian leather used looks and smells fantastic, and the embossing adds that subtle celebration of our love of aviation wherever you go.

The range of products available is impressive, from the pocket sized card holders, to the Large weekender, there’s something available for all budgets. If your looking for that perfect gift then this is a great place to start! adding that individual, special touch is easy as I’m pleased to be able to offer free personalisation on certain items when bought through my collection, you can find out more about this by clicking the link here.

Me and Mindy have had a lot of fun working together on our collaboration, and can’t wait to develop the brand further and introduce new items. With the Christmas countdown soon to get under way, these products make perfect presents, or if you’re going away for the festive season, why not arrive in style with the Weekender?

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